Innovations that involve product and service offerings such as:
• Developing new products and services
• Improving current products or services through advances in materials, design and/or function
• Improving options and bundling systems and products

Innovations that improve the effectiveness and efficiency of core processes and functions such as:
• Improving operations responsiveness to customers
• Applying new science or technology to core processes
• Applying new information technology to automate processes
• Optimizing a core process
• Reducing cycle time/complexity
• Integrated functional business processes

Innovation in the structure and/or financial model of the business such as:
• Organization structure changes
• Major strategic partnerships
• Shared services
• Alternative financing/ investment vehicles
• Divestitures/spin-offs
• Use of third-party operating utility

Innovations that redefine markets and allow reaching new audiences such as:
• Reaching customers through new channels
• Improving marketing and sales strategies
• Developing strategies to improve penetration of existing markets
• Developing strategies to enter new or growing domestic markets (e.g., homeland security, medical products)
• Developing strategies to penetrate global markets