JOSEPH BATISTA

Chief Creatologist, Hewlett-Packard Co.

Joseph (Joe) Batista, Director & Chief Creatologist at Hewlett-Packard Company, is
responsible for building new business realties leveraging HP’s portfolio of assets, and
driving new growth, strategy and implementation agendas that deliver real business results.
Concentrating on building value by leveraging capital, human resources, and market assets,
Joe builds new ventures for both HP and his clients. Working with many emerging
companies and larger enterprises, Joe is a consultant, a business strategist, and a
technologist with over 24 years of practical industry experience. Joe actively works with
many emerging companies as a Business Advisor, formulating innovative technology,
marketing and strategy for competitive advantage. Many large corporations seek his
“creative application theory” of applying real world technology to business domain
challenges.

Awards include “Who’s Who Among American Business Leaders”, “Who’s Who in Media
& Communication” and “Who’s Who in the Computer Industry”. Joe was awarded CIO
Magazine’s TOP 50 Web Awards for building a leading edge Corporate Portal to leverage
internal knowledge assets, as well as the A-List Award at the 2001 CrossRoads Conference.
He is often quoted in industry publications on the topics including Business Models,
knowledge Management & PKM, Innovation, Mobility and the application of technology for
competitive advantage. Joe is also coauthor with the Gantry Group on a wireless research
paper entitled Searching for Wireless Signals, best practices and return on investment for
mobility projects and most recently co-author of a HIMSS white paper Constructing IT
Support for Personalized Medicine. Joe is Guest lecturer at Boston University School of
Management and featured in a recent book by James Dickie for his contributions and
thinking on new growth strategies in a down economy entitled Changing How the Game is
played.

Joe holds a Master of Science from the University of Pennsylvania
Bachelor of Science in Marketing Management from Bentley College
and attended the Advance Management Programme at INSEAD in Fontainebleau, France